Unit Economics

| Metric | Value | Target | |--------|-------|--------| | CAC (Customer Acquisition Cost) | ~$0 (organic) | < $50 | | LTV (Lifetime Value) | $290 (est. 10-month avg) | > $200 | | LTV:CAC Ratio | ∞ (organic) | > 3:1 | | Payback Period | Instant (no paid acquisition) | < 6 months | | Gross Margin | ~95% (SaaS, minimal infra cost) | > 80% |

Notes

Current economics are artificially good because we have zero paid acquisition. As we scale, CAC will normalize.