Campaign: Product Hunt Launch

Goal: Top 5 Product of the Day, 500 sign-ups Date: March 2026

Pre-Launch

• Build teaser landing page (2 weeks before)
• Collect 200 email sign-ups for launch notification
• Prepare 90-second demo video
• Brief 5 trusted hunters

Launch Day

• Post at 12:01 AM PT (peak visibility)
• Founder replies to every comment within 1 hour
• Cross-post to Twitter, LinkedIn, Indie Hackers
• Send notification to waitlist

Post-Launch

• Thank-you email to all who upvoted/signed up
• Publish "behind the scenes" blog post
• Analyze funnel: views → sign-ups → activation