Marketing Channels

| Channel | Purpose | Effort | Expected Impact | |---------|---------|--------|-----------------| | Twitter/X | Brand awareness, community | Daily | High (founder audience) | | Indie Hackers | Community engagement | Weekly | Medium | | Product Hunt | Launch spikes | One-time | High | | SEO/Blog | Long-tail acquisition | Weekly | Slow but compounding | | Newsletter | Nurture + retention | Bi-weekly | Medium | | Partnerships | Co-marketing with complementary tools | Monthly | Medium |

Not Doing (Yet)

• Paid ads (too early, need product-market fit first)
• Conference sponsorships (budget)
• Influencer marketing (not authentic enough for our brand)