Sales Pipeline

Current Model: Product-Led Growth

Awareness → Free Sign-up → Activation → Pro Upgrade → Expansion

Pipeline Stages

1. Visitor — hits landing page
2. Free user — creates account, starts a launch
3. Activated — completes first checklist (70%+ items)
4. Qualified — uses product 3+ weeks, hits free tier limits
5. Converted — upgrades to Pro
6. Champion — refers others or upgrades to Team

Conversion Targets

• Visitor → Free: 8%
• Free → Activated: 40%
• Activated → Pro: 15%