Qualification Criteria

Product-Qualified Lead (PQL)

A user is considered a PQL when they meet all of these:

• Completed at least 1 launch checklist
• Logged in 3+ times in the past 14 days
• Hit a free-tier limit (1 active launch cap)

Sales-Qualified Lead (SQL)

Relevant when we add outbound sales. Criteria TBD — likely:

• Team of 5+ requesting demo
• Company with 10+ product launches/year