Strategic Objectives

1. Product-market fit by Q2 2026 — 40% of weekly cohort returns the following week
2. Sustainable growth by Q4 2026 — organic growth > 10% month-over-month
3. Revenue milestone by Q2 2027 — $5k MRR from self-serve upgrades
4. Team expansion by 2028 — hire first employee (product engineer)

Anti-Goals

• Don't raise funding prematurely
• Don't build enterprise features before nailing SMB
• Don't hire before product-market fit